Digital Marketing Specialist in Houston

Job Type
  • 3-5 years direct hands-on experience in digital marketing a focus on SEM, SEO, website content management, blog creation, social media community management and email marketing.
  • Direct handling of SEM and SEO account optimization, programmatic advertising and video advertising such as Youtube ads and more. 
  • Hand on experience with common industry tools such as Google Analytics, SEM Rush, Brightedge, Canva etc. a must.
  • Excellent written skills, with a passion for writing and content creation. This role will have a heavy focus on editing and writing content for SEO.
  • An advocate for a data backed strategy. This trait will be supported by experience using Excel/Google Analytics to gather and analyze data to inform strategies and optimizations. 
  • Confidence and appetite for evolving status quo, and willingness to utilize emerging market tools such as AI.
  • A self-starter who can work successfully on multiple projects in a fast paced and process-oriented environment, with heavy attention to deadlines.
  • Excellent organizational, time management, and cross functional collaboration skills a must.

BS/BA degree in Marketing, Business Management, Communications, or the experiential equivalent.

Essential Functions
  • Identify and target new keywords on search engines (e.g., Google, Bing) to enhance ranking. 
  • Develop and implement a comprehensive digital marketing strategy to increase brand awareness, engagement, and lead generation. 
  • Support day-to-day administration of search engine marketing (SEM)  campaigns and strategies with the digital agency. 
  • Facilitate weekly communication calls with COIT’s digital agency working to improve impression share, CTR %, Conversion % and more. 
  • Faciliate monthly performance calls with COIT franchisees. Develop strong working relationships with the franchise owners, providing training and support to drive their business growth. 
  • Utilize analytics tools to monitor and assess the performance of campaigns, newsletters, and blog posts, making data-driven decisions to optimize strategies. 
  • Collaborate with other departments to align digital marketing efforts with broader marketing and business objectives. 
  • Keep up to date with industry trends, emerging platforms, and best practices to ensure our digital marketing strategy remains innovative and competitive. 
  • Drive lead generation through various campaigns and newsletter signup forms. 
  • Act as a subject matter expert in SEO and SEM, staying updated on the latest best practices and trends in organic search engine optimization and paid advertising.
  • Analyze website and Google Ads campaign performance, adjusting strategies as needed, and conducting regular competitive research on top-performing pages and ad creatives.
  • Online listings optimization and management.
  • Responsible for reporting and optimization to drive performance indicators in alignment with marketing team objectives.
  • Anticipate trends and keep your finger on the pulse on digital marketing innovation.
  • Assist with other Marketing projects as needed.
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I certify that I have read and understand the applicant note on page one of this form and that the answers given by me to the foregoing questions and the statements made by me are complete and true to the best of my knowledge and belief. I understand that any false information, omissions or misrepresentations of facts called for in this application, whether on this document or not, may result in rejections of my application or discharge at any time during my employment. I authorize the company and / or its agents, to verify any of this information. I authorize all former employers, persons, schools, companies and law enforcement authorities to release any information concerning my background and hereby release any said persons, schools, companies and law enforcement authorities from any liability for any damage whatsoever for issuing this information. I also understand that the use of illegal drugs is prohibited during employment. If company policy requires, I am willing to submit to drug testing to detect the use of illegal drugs prior to and during employment.

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