We have some exciting news – COIT recently unveiled an advertising campaign that involves customers from communities around the country. Our new television commercials star “real people,” not actors, who had never used COIT’s services before. We recruited these new customers through radio ads, and then asked them to “show us their dirt.” Sure enough, they brought some truly tough residential cleaning challenges to our attention, from stubborn spots on wall-to-wall carpets and upholstery to dirty wood floors, and granite, tile, and grout that had seen better days.