Digital Marketing Specialist in Houston
Job Type
Full-Time
- 3-5 years direct hands-on experience in digital marketing a focus on SEM, SEO, website content management, blog creation, social media community management and email marketing.
- Direct handling of SEM and SEO account optimization, programmatic advertising and video advertising such as Youtube ads and more.
- Hand on experience with common industry tools such as Google Analytics, SEM Rush, Brightedge, Canva etc. a must.
- Excellent written skills, with a passion for writing and content creation. This role will have a heavy focus on editing and writing content for SEO.
- An advocate for a data backed strategy. This trait will be supported by experience using Excel/Google Analytics to gather and analyze data to inform strategies and optimizations.
- Confidence and appetite for evolving status quo, and willingness to utilize emerging market tools such as AI.
- A self-starter who can work successfully on multiple projects in a fast paced and process-oriented environment, with heavy attention to deadlines.
- Excellent organizational, time management, and cross functional collaboration skills a must.
BS/BA degree in Marketing, Business Management, Communications, or the experiential equivalent.
Essential Functions
- Identify and target new keywords on search engines (e.g., Google, Bing) to enhance ranking.
- Develop and implement a comprehensive digital marketing strategy to increase brand awareness, engagement, and lead generation.
- Support day-to-day administration of search engine marketing (SEM) campaigns and strategies with the digital agency.
- Facilitate weekly communication calls with COIT’s digital agency working to improve impression share, CTR %, Conversion % and more.
- Faciliate monthly performance calls with COIT franchisees. Develop strong working relationships with the franchise owners, providing training and support to drive their business growth.
- Utilize analytics tools to monitor and assess the performance of campaigns, newsletters, and blog posts, making data-driven decisions to optimize strategies.
- Collaborate with other departments to align digital marketing efforts with broader marketing and business objectives.
- Keep up to date with industry trends, emerging platforms, and best practices to ensure our digital marketing strategy remains innovative and competitive.
- Drive lead generation through various campaigns and newsletter signup forms.
- Act as a subject matter expert in SEO and SEM, staying updated on the latest best practices and trends in organic search engine optimization and paid advertising.
- Analyze website and Google Ads campaign performance, adjusting strategies as needed, and conducting regular competitive research on top-performing pages and ad creatives.
- Online listings optimization and management.
- Responsible for reporting and optimization to drive performance indicators in alignment with marketing team objectives.
- Anticipate trends and keep your finger on the pulse on digital marketing innovation.
- Assist with other Marketing projects as needed.